Croissant House Brand Identity

siavash afsari
Dec 2
2 min read

Project Overview

Croissant House is a café brand built around warmth, comfort, and the simple pleasure of handcrafted pastries. The goal of this visual identity was to translate that sensory experience into a clear, memorable, and scalable design system that could perform consistently across physical and digital environments.

This blog post presents a professional selection of the work developed by Siawsh Studio, focusing on the logo design direction, refined color system, and visual applications created to strengthen brand recognition and positioning within the hospitality space.

Concept & Direction

The design approach balances playful charm with professional clarity. Rather than focusing solely on decoration, the identity system was structured to support long-term brand growth, recognisability, and adaptability. Each element was developed to feel approachable while maintaining a premium and contemporary character.

Key intentions behind the system:

Create a logo that feels friendly, memorable, and versatile
Build a color language that adapts across packaging, print, and digital
Maintain visual consistency without limiting creative flexibility

Logo Development

The Croissant House logotype was designed with a soft, hand-crafted sensibility, echoing the warmth of a local bakery environment. Attention was given to balance, spacing, and form to ensure readability at multiple scales — from signage to small packaging applications.

The logo structure allows for:

Strong recognition at a glance
Clear functionality in both minimal and expressive uses
Smooth integration into diverse brand materials

Color System

A flexible palette was introduced to give Croissant House the ability to communicate different moods while staying visually cohesive. The selected tones reflect warmth, calmness, and light sophistication — supporting both cozy interior atmospheres and clean modern visuals.

The system performs across:

Packaging & takeaway elements
Social media and digital layouts
Print materials and environmental branding

This adaptability ensures the brand remains consistent, regardless of medium or context.

Visual Applications

From product mockups to gift card design, the visual language extends naturally into real-world usage scenarios. These applications demonstrate how the identity lives beyond the logo, shaping customer perception and enhancing the overall brand experience.

Each touchpoint reinforces:

A warm and inviting atmosphere
Clear brand recognition
A sense of thoughtful craftsmanship

Design Value & Brand Positioning

This identity system was not created as a decorative layer, but as a strategic tool. By aligning visual language with brand personality, Croissant House gains a coherent presence that supports customer trust and long-term brand equity.

The work reflects Siawsh Studio’s approach to branding — where design is built on intention, clarity, and storytelling rather than surface aesthetics alone.

About Siawsh Studio

Siawsh Studio specialises in brand strategy, visual identity development, and design systems for businesses seeking strong, meaningful brand presence. Each project is approached with attention to detail, strategic thinking, and a focus on creating lasting visual impact.

This identity for Croissant House stands as an example of how thoughtful branding can shape perception, strengthen positioning, and elevate everyday experiences.

Services provided:Brand Strategy • Logo Design • Visual Identity Systems • Café & Hospitality Branding

For collaborations and brand development inquiries, visit siawsh.co