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Branding


Case Study: AURA — Engineering a Brand from Blueprint to Broadcast
Discover how the AURA smart speaker, a conceptual brand, was meticulously crafted from initial blueprint to stunning broadcast visuals, demonstrating a holistic design process rooted in minimalist aesthetics and immersive audio.
siavash afsari
Jul 212 min read


Siawsh Blog: The Ultimate Guide to the 7 Types of Logos! From Beginner Basics to Pro-Level Branding
The choice between a simple icon like Apple's and a classic wordmark like Coca-Cola's is no accident—it's a critical strategic decision. Your logo is more than just a pretty design; it's the silent ambassador for your brand. But with so many options, how do you know which type is right for you?
That’s why at siawsh.co, we’ve broken down the 7 primary types of logos, from Monograms to Emblems. In this ultimate guide, we explore the strategic thinking behind the world's most i
siavash afsari
Jun 276 min read


DailyInspo: Google Analytics 4 for Creatives!
Unlock the power of Google Analytics 4 (GA4) to revolutionize your creative projects. This guide shows graphic designers, motion artists, and marketers how to leverage GA4's AI-driven insights, event-based tracking, and unified user journeys to understand audience engagement, optimize visual content, and refine marketing strategies. Discover how data can elevate your design impact.
siavash afsari
Jun 242 min read


DailyInspo, Marketing Boost: Real Tips for Small Biz Wins in 2025
In today’s world, small business marketing is all about being real and building community. From sharing your story over coffee to connecting with customers online, authentic moments are your secret weapon for growth. Discover simple, budget-friendly ways to boost your brand and connect with your audience—starting right where you are.
siavash afsari
Jun 101 min read


Reimagining Colgate Triple Action: A Conceptual Design by siawsh.co
A fresh conceptual redesign of Colgate Triple Action by siawsh.co — blending trusted brand identity with clean layout, 3D visuals, and eco-friendly packaging cues. Discover the thinking behind this sleek and minimal update.
siavash afsari
Apr 171 min read
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