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Concept Projects
Discover concept design projects that inspire innovative solutions for brands and businesses.


Case Study: AURA — Engineering a Brand from Blueprint to Broadcast
Discover how the AURA smart speaker, a conceptual brand, was meticulously crafted from initial blueprint to stunning broadcast visuals, demonstrating a holistic design process rooted in minimalist aesthetics and immersive audio.
siavash afsari
Jul 212 min read


Siawsh Blog: The Ultimate Guide to the 7 Types of Logos! From Beginner Basics to Pro-Level Branding
The choice between a simple icon like Apple's and a classic wordmark like Coca-Cola's is no accident—it's a critical strategic decision. Your logo is more than just a pretty design; it's the silent ambassador for your brand. But with so many options, how do you know which type is right for you?
That’s why at siawsh.co, we’ve broken down the 7 primary types of logos, from Monograms to Emblems. In this ultimate guide, we explore the strategic thinking behind the world's most i
siavash afsari
Jun 276 min read


Colgate Kids Concept — Visual Storytelling in a Trusted Brand
A bold concept redesign for Colgate’s kids’ line — merging fun visuals with brand trust. Created by Siawsh.co to explore product identity through storytelling and design.
siavash afsari
Apr 211 min read


Reimagining Colgate Triple Action: A Conceptual Design by siawsh.co
A fresh conceptual redesign of Colgate Triple Action by siawsh.co — blending trusted brand identity with clean layout, 3D visuals, and eco-friendly packaging cues. Discover the thinking behind this sleek and minimal update.
siavash afsari
Apr 171 min read
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